About
A personal touch you can feel.
New Soul Entertainment was founded by April Rueda — a San Antonio host, coordinator, and R&B vocalist with 6+ years of experience curating events that bring people together through music and connection.
6+
Years of experience
100s
Events curated
1
City we call home — San Antonio
Our mission
Curating memorable creative events celebrating music and community.
Why people choose us
Every event is different — and we treat it that way. From intimate private parties to full productions, we bring creativity, attention to detail, and a genuine love for music and community to everything we do.